Then, in 1914, Heuer offered their first wrist-worn chronograph.īy the 1960s, Heuer watches were so thoroughly enmeshed with auto racing that it’s hard to find a photograph of Formula 1, Indy, or GT racing from that era in which their logo isn’t visible. However, Heuer was most famous for making chronographs, starting with dashboard clocks used in both cars and planes. Soon after, he was patenting unique mechanisms, some of which still operate in many mechanical wristwatches today. In 1860, long before Techniques d’Avant-Garde (TAG) purchased a majority stake in the company (which was subsequently gobbled up by the LVMH Group), Edouard Heuer set up his eponymous watch manufacturing company in La Chaux-de-Fonds, Switzerland. It's a brand with a history worth exploring and a modern collection worth dissecting - whether you're a collector or in the market for a first "nice" watch. With strong motorsport associations and a number of bonafide icons, TAG Heuer is especially known for chronographs, and it's a giant in the watchmaking world. Many longtime watch collectors will tell you that their first "nice" watch was "a TAG" - or that their first watch obsession was a vintage Heuer.
Tag heuer monaco chronograph series#
Successfully promoting the Monaco, the Hollywood sensation has been linked to the iconic square dial and its profound reliability for racetrack timekeeping ever since.Welcome to Brand Breakdown, a series of comprehensive yet easy-to-digest guides to your favorite companies, with insights and information you won’t find on the average About page. The original King of Cool Steve McQueen remains a strong face for the brand, where off-screen, his interest in the racing track was a perfect fit for his role as a dedicated TAG Heuer wearer. The modern classics, with square faces do, somehow, demonstrate subtle vintage undertones, which transport the wearer back to the early 1970’s - the era when the first TAG Heuer Monaco was born. TAG Heuer choose slender carved central hands coated in a luminescent treatment for optimum legibility, teamed with anti-reflective and scratch resistant sapphire crystal glass fronts, to allow the wearer instant access to the time at a quick glance. The brand use a unique blend of high quality materials to ensure that the timepieces, like all TAG Heuer watches, are prepared for any imaginable challenge ahead. The alluring black Caliber 12 version is more understated with subtle chronograph scales that evoke a strong sophistication throughout the design. The Caliber 11 models feature two sub-scales at 3 and 9 o’clock, providing a beautiful symmetry across deep blue backdrops. The chronograph function of the TAG Heuer Monaco is a statement in itself. Our favourite hand-picked designs, we feel, best represent the racing industry - demonstrating injections of red colouring across the dial to enhance a sporty feel. Each of the models within the Monaco range, available from Berry’s, are finished on traditional black leather straps for a comfortable fit. The latter features an unusually positioned steel crown at 3 o’clock. Whilst some of the models within the TAG Heuer Monaco range are powered by the Caliber 11 engine, a historically accurate movement with 59 jewel bearings, 28,800 v.p.h and a 40 hour power reserve - others are managed by the stealthy Caliber 12, available in an all-black aesthetic.
Integrated with the world’s first automatic chronograph, Steve McQueen sported the very first sightings of the Monaco, strapping it firmly to his wrist in the classic Hollywood 1970 film, “Le Mans” – earning it a legendary status. The TAG Heuer Monaco collection encourages the avid watch enthusiast to connect with the car racing industry.
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